The Client Relationship Consultancy provides a discreet service to help agencies monitor and strengthen their client relationships in order to make their business more secure. It helps agencies understand their client relationships more deeply and give them the insight to improve this relationships.
We were asked to create a mark that was simple, soft and fluid, a mark that represented many views of the company.
The mark itself takes on another colour when used with a specific agency, as The Client Relationship Consultancy is a discreet service, they do not want their brand to overpowering the agencies they work with. So, with the quiet confidence of the new identity, they can adapt to work with an agency without overpowering them.
Strategy : Ricky Oh
Design : Philip Mawer at 3 fish in a tree
See more of Phil’s work, <visit>